7/20/2023 0 Comments Shotgun farmers tiktok"In the three days following 'Introducing Cloud Gardens,' we sold about 450 copies. "TikTok is unique because, unlike other platforms, it's not so much a broadcasting tool as it is a genuine way to create content and connect with people" Bianca Sarafian, Mediatonic The game doesn't lend itself to the high intensity, 'OMG' moments Fall Guys does, but lead developer Thomas van den Berg still found a significant uptake in player interest in Cloud Gardens after a TikTok post. TikTok can be a vital platform for smaller, more serene titles to gain traction, such as Noio's gorgeous post-apocalyptic landscaping sandbox Cloud Gardens. This desire for in-game, original content isn't exclusive to the high tempo moments of a Fall Guys either. You only need ten seconds to show that moment and you don't even need to know the game to watch it and get a bit excited." Has no trending music or any TikTok trends. I had, for example, a really simple video of me going through one of our levels called "ski-fall", flipping and then coming back through it. "We are very lucky that Fall Guys lends itself super well to those organic, attention-grabbing moments. It's the focus on in-game action that Sarafian has found most effective on the platform. Instead, the very next day, the team posted an in-game video highlighting a core gameplay experience from the game, rather than an advert for a new cosmetic. On TikTok, however, there was no mention of this new piece of content. For example, on April 11, 2021, Mediatonic put out indistinguishable posts about a new in-game emote from Fall Guys on Twitter, Instagram and Facebook. ![]() TikTok, as Sarafian explains it, is a platform that craves unique content, unlike Instagram, Facebook and Twitter, where similar types of content can perform with near identical results. "Although other platforms like Instagram and Twitter can do that and can transcend outside of just being used for broadcasting from a marketing perspective, TikTok is only acceptable if you are trying to make content and connect with an audience." "TikTok is unique because, unlike other platforms, it's not so much a broadcasting tool as it is a genuine way to create content and connect with people," says Bianca Sarafian, community manager at Mediatonic. The TikTok content cycle rewards originality, and can propel you to great heights - if you know how to play the game right. It doesn't matter if you are just one person with a nugget of an idea or one of the biggest multi corporations on the planet. What TikTok has provided, especially for smaller developers, is a level playing field. This meteoric shift in marketing strategy and content creation is now starting to find its way into the video games market as well. TikTok's creative capabilities have helped launch the careers of Lil Nas X, Ashnikko and even got us all singing 17th Century Sea Shanties in early 2021 (more on that later) and is starting to dramatically affect the types of music being produced. ![]() The fast-format module set up by Bytedance lends itself perfectly to musicians looking to share catchy hooks or impressive melismas over originals and covers. ![]() The music industry, as is often the way, was the first to recognise TikTok's marketing powers. This has had a dramatic knock-on effect in all creative industries. Since TikTok's introduction to the social media marketplace back in September 2016, the video-centric app has taken over the way that people - especially young people - consume new media.
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